ILLUSTRATION
Didasko Branding Campaign
Didasko is a Terni based company that, among other things, manages a series of pharmacies in Italy. I was asked to design an identity (logo) and come up with a branding strategy. Initially the thought was to do an illustration for each city in which Didasko had a presence. However, I suggested that humanizing the pharmacy by focusing on people would be a better way to connect with the audience.
I designed the logo, branding campaign, collateral, and, with Digital Daniel, the website
Vittorio Damiani
Vittorio, the son of friends from Bettona, has been very special to me since he was born. How could you not fall in love with him. It is a great joy to watch him grow and I am proud that he calls me Zio Michael. Love you Vittorio.
Since his mother is from Bettona I can also include Vittorio in the Bettona Siamo Noi project.
